Digital self-service shopping startup MUUME has picked up CHF2.2m ($2.28m) of growth financing led by German investor Heliad Equity Partners.
Entrepreneur and investor Hans Thomas Gross and Zurich-based Family Office Keller are also backers of MUUME, which aims to make smartphone-based shopping and paying easy for consumers and businesses through digital product data management and digital payment.
Heliad CEO Thomas Hanke said, “We believe in the great potential and the USP of MUUME.
“We are pleased to join the company in its continued development and are convinced that MUUME will be successfully positioned in the Fintech market.”
Marco Samek, CEO & co-Founder of MUUME, added, “With Heliad, Hans Thomas Gross and the Family Office Keller, we have found three top investors who share our vision of digital self-service.
“This is an important validation for us. The funds will advance product development and geographic expansion.”
Heliad is a listed investment firm focusing on investments into both listed and unlisted companies in German-speaking countries.
It focuses on restructurings and turnarounds, and buy and build strategies, as well as disruptive business ideas it believed need an entrepreneurial ‘kick’.
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