Atom relies on dis-appisfaction with traditional retail banks

The launch of Atom bank earlier this year was a watershed for both the finance and technology sectors. It is the first British bank with no branches and no call centres as everything is done through an app on customers’ phones.  Around 30,000 people have signed up for Atom so far. While these numbers by themselves may not have the high street behemoths quaking in their boots, what Atom represents is a massive shake-up to the financial sector. But should traditional retail banks be concerned? YouGov’s new apps in banking report finds that over four in 10 (45 per cent) adult Britons now use a banking app. Furthermore, online banking is in the top ten app activities, along with the likes of social networking and streaming media. Read more: