US robo-advisor market opens up to foreign competition

In a US robo-advice market burgeoning with new entrants from startups to wirehouses, the latest newcomer isn’t even an American firm. Wealthsimple, a Canadian robo-adviser, plans to serve US clients — from Toronto.

“It does show there’s no barrier to entry anymore to automated investing in the US,” says Bill Winterberg, founder of the FinTech blog FPPad. “The US market is the best in the world to introduce an automated investment solution.” Read more: