The secret to converting users from cash to digital

GoPay is the game-changer. It’s been adding new services to its on-demand empire. Go-Med lets you have medicine delivered to you within an hour, Go-Pulsa is for topping up phone minutes. The one new feature Nadiem Makarim, CEO, is most excited about, however, is GoPay – Go-Jek’s electronic payment system. It’s been available for a while, but a recent campaign successfully drove usage to a tipping point: “In a few days there will be more Go-Pay than non-Go-Pay transactions,” Nadiem says. Read more: