AXA and Trov bring ‘on demand’ insurance to UK

As the insurtech sector heats up, Pinsent Masons highlights data implications of short term insurance. AXA Insurance is claiming the launch of the UK’s first ‘on demand’ insurance cover, through its partnership with Silicon Valley start-up Trov, which teams Trov’s free mobile app with insurance underwritten by AXA. The insurer is positioning this development as a response to the evolution of traditional insurance needs. Read more: