Yoyo bobs up at Davos with new marketing platform

Today at Davos, Yoyo, the UK’s most used mobile wallet, announced the launch of its new AI-led, marketing automation platform, Yoyo Engage. Yoyo Engage will help bring brick-and-mortar retailers into the digital age, offering them an unprecedented glimpse into the buying habits of customers as well as a new channel to execute personalised, mobile-first campaigns. The platform is powered by basket and identity data generated during transactions through the fast growing Yoyo network. This data, via Yoyo, is analysed at an individual or segment level, allowing retailers to understand their customers spending habits and preferences, as well as track how these behaviours change when exposed to marketing run through both the Yoyo Engage mobile-marketing platform and more traditional channels. Read more: finextra.com