Should online lenders consider direct mail marketing?

It is amazing how neglected direct marketing is in the lending space. Many lenders are ignoring a unique opportunity to maximize revenue and operations. Direct mail has a long and successful past, beginning with an Egyptian landowner in 1,000 B.C. Many people still wonder, “Why send direct mail when we have the advantage of the internet with online advertising, social media, and such?” While this is an applicable marketing strategy for many industries, it is not true in the lending space. The advantages of a lending company adding a direct mail component to their advertising campaign are beyond what most can imagine, and it can truly take a company’s operations to the next level. Read more: lending-times.com