mBank has just introduced a mobile app with the Android Pay functionality, the possibility of logging in with a fingerprint, also in the Android platform, and a display of clients’ spending rate to help them control their budget. The design of the app was inspired by users’ opinions and habits. All this to create a mobile tool that meets each and every expectation of its user.
The new mBank app was made available to all the bank’s clients via Google Play and App Store on April 12, 2017. The software has a new interface and simpler navigation. It also offers brand new functionalities.
We have analysed opinions of almost 100 thousand users. We have taken into account app stores’ ratings, online reviews and comments of users. All this to create a mobile app that meets each and every expectation of its user, explains Robert Piotr Hibner, director of mBank’s electronic channel department. How did we do it in practice? The work on the app home screen is a good example. So far, the user has been able to review basic information without logging into the system. It turned out that 90% of users prefer to log into the bank immediately upon activating the app. That’s why we’ve changed it. The home screen still presents only key information and functionalities, such as the balance on an account and credit card. At this stage, users may also generate a BLIK code. To perform any other operation, they need to log into the system, and now it can be done simply by using a fingerprint, also in mobile phones with Android system, explains Hibner. So far, the authorisation with the use of the fingerprint sensor was available only in Apple devices equipped with iOS.
Android Pay mobile payments are one of the key functionalities in the new app of mBank. For the first time in Europe, such a functionality has been offered in an entirely different model, in which adding a card to Android Pay takes place at the level of the bank’s app. To make a contactless payment by phone, clients only need to select a card to be debited with the use of their smartphones from the list of cards displayed in the app, and in a few simple steps add it to Android Pay payments. It means that for the first time the user does not have to download a separate Android Pay app. Thanks to this improvement, the activation of a mobile card in a smartphone is faster and more intuitive. Holders of debit and credit cards with MasterCard logo are the first clients to use this service.
We are excited that mBank’s clients can already take advantage of easy and secure mobile payments with Android Pay. Using the service is more secure and much faster than searching through one’s wallet for a plastic card. Customers can effect Android Pay transactions in more than 400 thousand terminals in Poland, and soon also in mobile apps, said Pali Bath, global head of payments products, Google.
mBank also supports the standard of BLIK mobile payments by complementing this service with online immediate payments. BLIK OneClick consists in saving information on a mobile device, online shop or a browser by the bank’s mobile app. Thanks to the above, while shopping online with BLIK, you do not have to copy a BLIK code every single time. To pay for purchased goods or services, you just click and approve the transfer with a PIN code in your smartphone.
An innovative solution available in the new app is the functionality for monitoring one’s spending rate, designed by mBank, which helps one control their budget. In a simple graphic form, the app presents whether in a given period of the current month we have spent more or less than in the same period of the previous three months. If the pointer is in the “green” field, we still have the chance to save, if in the “red” – we should be careful with our spending.
Along with the new application, the bank offers mobile authorisation as well – i.e. easier, faster and safer way of confirming a transaction made via the transaction system. The whole process is executed in the application and does not require any additional software. This alternative is even safer than short message passwords and one-off codes that are popular today. mBank introduced this service within the pilot programme in December last year as one of the first banks in the world.
Moreover, in the new app, clients will find an enhanced notification system. “Push” messages may be configured in any way, e.g. to get information about incoming transfers, card transaction settlements or payment proposals.
mBank is the biggest mobile bank in Poland. According to PRNews.pl data, as at the end of 2016, mBank’s clients constituted the largest group of mobile app users (854 thousand). The same source states that mBank has the biggest share of mobile banking clients (29.7%). The above figures are confirmed by the bank’s data.
Almost 20% of all transfers are made at mBank directly via the mobile app. Furthermore, 30% of travel insurance policies are sold through the mobile channel. Every fifth cash loan was granted via the app. It is also worth noticing that mBank’s clients like to use BLIK – in Q1 2017, 245 thousand clients paid this way.
We are an icon of mobility not only due to innovative solutions that we offer, but first and foremost thanks to our clients who are more and more willing to use our app. Our priority is further development of mobile tools and processes so that all important errands can be run by smartphone. Letter “m” in mBank’s name is not coincidental. We want to be a banking symbol of the mobile era, says Cezary Stypułkowski, CEO of mBank.