Ladder, the new life insurance startup looking to bring policy enrollment as easy as picking up a mobile phone, has launched in its first market — California. That’s right, citizens of the “Eureka” state are now able to select a life insurance policy right on their phones or their computers. Ladder was born out of Jamie Hale’s own experience struggling with the byzantine business of the insurance industry. He resolved to make it better. After raising a $14 million initial round of institutional capital last October from investors led by Canaan Partners and including Lightspeed Venture Partners, NYCA, and 8VC, the company is finally taking the covers off of its initial product in its first market. Read more: techcrunch.com
